Boulevardier: The Whiskey Lover’s Aperitif

Rich, bittersweet, and packed with Parisian flair, the Boulevardier is a cocktail that smoothly bridges the world of American whiskey and classic Italian aperitifs. Created in the 1920s by American expat Erskine Gwynne at Harry’s New York Bar in Paris, it’s essentially a Negroni with whiskey in place of gin. A recipe that brings warmth and sophistication to every glass.

Why the Boulevardier Stands Out

The Boulevardier is revered for its balance of bold bourbon (or spicy rye), herbal-sweet vermouth, and the iconic bitter edge of Campari. The result is a cocktail that’s robust, complex, and invitingly smooth. Suited for cozy evenings, stylish gatherings, or whenever you want a drink with equal parts depth and elegance.

🍸 Boulevardier Cocktail Recipe

Servings: 1
Prep Time: 3 minutes
Difficulty: Easy

Ingredients

  • 1 oz bourbon or rye whiskey
  • 1 oz sweet vermouth
  • 1 oz Campari
  • Ice
  • Orange twist, for garnish

Preparation Steps

  1. Add whiskey, sweet vermouth, and Campari to a mixing glass filled with ice.
  2. Stir until well chilled, about 20–30 seconds.
  3. Strain into a rocks glass over fresh ice or serve up in a coupe if preferred.
  4. Garnish with a generous twist of orange peel, expressing the oils over the drink before dropping it in.

Pro Tip: Rye whiskey makes it spicier and drier, bourbon brings a sweeter, richer backbone. Find your perfect balance!

✨ Variations and Tips

  • Boulevardier ‘Perfect’: Use half sweet and half dry vermouth for a crisp, lifted profile.
  • Fruity Flair: Add a dash of cherry liqueur for extra depth.
  • Longer Sipper: Top with soda water for a lighter, spritz-like feel.

A Toast to Timeless Style

The Boulevardier is everything a classic cocktail should be: simple, striking, and endlessly satisfying. Whether you’re a Negroni fan looking for a smoother sip, or simply want to impress with effortless elegance, the Boulevardier never fails. Pour one, garnish with flair, and enjoy a true taste of cocktail history. Cheers!